Local SEO is a crucial aspect of an effective internet marketing strategy. For business with multiple locations or companies looking for more local customers, a traditional SEO will not enough. In fact, marketing to a targeted local audience requires a unique set of strategies. When done correctly, local online marketing allows companies to improve their branding, engage positively with their community, increase customer loyalty and ensure higher conversion rates. When creating a presentation site or setting up an online store, the importance of local optimization must be taken into account.