How should a company adapt in this context of crisis?
First of all, not to be indifferent to what is happening in the world at the moment, to be aware of the fact that the consumer’s priorities have changed and yes, to adapt as quickly as possible.
The next list can be scrolled in seconds and then you can go straight to implementation. So here’s what you can do now:
Communication is Extremely Important
communication on the site, starting from the homepage, to the pages of products or services, must comply with this period. So adapt the texts in relation to the current needs, and in the future, remember how you did during COVID-19 and readjust the texts for the next period; finally, follow the trends, be up to date and act;
communicates the protection norms, respectively the measures regarding the delivery, the responsible packaging that is meant to protect the clients;
communicate delivery times and protection measures adopted; communicate safe delivery;
do not stop the activity in the social networks, on the contrary, communicate intensely and prepare a plan in the first days, to be convinced that it is a good direction; pay attention to the reaction of the public and adapt;
Branding more Visible, more Humanized
now you can start humanizing the brand; this is perhaps the best time to create a lasting and trusting relationship with your own customers; of course, interact as a specialist, but do not forget the human side, it takes understanding and empathy in these moments; especially, be happy that thanks to your customers, your business is active;
reinvent yourself: is there anything you could do about business and you haven’t started yet? Think and apply;
branding, branding, branding! You don’t want to be forgotten overnight;
Product and Offer Strategies
identify the products that can be useful to the market at this time, if necessary create an independent category and focus on promoting it;
if you have rethought the products, you will probably have to redefine the target audience/audience; it can be a positive aspect; likewise, why not do it in the usual way?
can you negotiate with suppliers? In these moments you can. Promotional offers will be agreed and you will generate more sales;
Adapt Campaigns to the Current Situation
rethink your campaigns, think of the best way to communicate in relation to the industry in which you operate and according to the pandemic, but avoid ads “T-shirts / promotions COVID-19”
RECALCULATE budgets from Google Ads: Search, Display and adopt video campaigns (YouTube is probably the platform that consumes the most content these days). Do not abandon communication with potential customers, do not make the mistake that many make, adopting the general strategy “to cut marketing off the list”; think that in 2 months, if you do not have acquisitions, it will not make sense to have employees; think strategically, in the medium and long term, not from today to tomorrow;
people spend more and more time at home, they have time to spend more time on social networks, YouTube, so use this period for a proper promotion in these channels;
Always keep an eye on paid campaigns and one on organic positioning. How are you doing with SEO? Don’t abandon him. This should be the last thing you give up and only if you give up the business.
Improve your site
keep your site in the best conditions: take care of the loading speed, the way the site is displayed on Mobile;
provide a chat and be active, converse with users;
streamlines the check-out process and implements different payment methods;
Our team wants to come to the aid of companies that want to obtain a confirmation of the strategy taken or the creation of a medium and long-term strategy, also taking into account the current context and the crisis triggered by COVID-19.
For this reason, we offer free consulting to companies, only during this period.
Call us between 09.00 – 11.00am and 14.00 – 15.00pm from Monday to Friday.