01. The Challenge & Solution
D Danut Botea has a vast experience of almost 25 years in financial and internal auditing, due diligence projects, tax and accounting consulting, of which 12 years as a member of the Ernst and Young team. He coordinated audit projects for various Romanian companies, including listed companies. Once we identified the targeted audience segments and hard numbers that showed a shorter conversion funnel, our backlinks strategies and PPC advertising efforts significantly increased the client’s campaign performance. Our Content Marketing help us to exceed our client’s engagement goals within only a few months of the campaign’s inception. After adjusting to an on-platform lead strategy in month two, we saw leads increase by 100 percent month-over-month.
“Mario Grigorescu is a top-3-rated Digital Marketing Consultant, Google Specialist Partner fastest growing expert in Romania. The team at Agent Promovator is passionate about using the power of the Internet to help businesses grow.”
– Danut B.
02. Working Process
Audience research and industry benchmarking were crucial in the first phase of the campaign development. Research and analytics results allowed our digital marketing experts to formulate digital advertising plans to increase the company’s site traffic and leads.
We started by reorganizing the client’s current campaigns and breaking out audience segments to test their success rate. Based on this data, we assessed whether people are more likely to provide lead information on the client’s website or the LinkedIn platform. This allowed us to simultaneously determine the company’s target demographics and show the value of a shorter path to conversion with Backlinks & Content Marketing strategy.
03. Perfect Result
To address the client’s website issues and bolster its brand visibility and online conversions, our digital marketing experts implemented an online marketing strategy focused on four key areas: website optimization, search engine optimization (SEO), PPC marketing and organic social media marketing to grow the traffic position of the Audit-Taxe.ro site in the 1St position of Google after the general keyword: spalatorie auto premium.