Published
October 10, 2022
Category
Web Design / SEO 360
Digital Marketing Agency Portfolio

01. The Challenge & Solution

F

Funerare Militaru have been serving our community for over 10 years and have become the leading agency offering Premium Funeral Services in Calarasi and full members of the European Funeral Service Association since 2015.

We have led the last journey of prominent personalities from Calarasi and we are the company that through the quality of service and professionalism offered has become a leader in the field of funeral services. Our team of professionals in Calarasi funeral homes offers professional advice and prices for all budgets.

The client tapped the expertise of Agent Promovator Agency to manage its digital marketing presence, improve site traffic and ramp up its national keyword rankings. Since taking over its online marketing campaign in 2018, Agent Promovator has helped the company achieve 2 first-page keyword rankings for tracked search terms and increase its conversion rate from around 20 lead conversions a month to an average of 40 conversions per month.

“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope

Digital Marketing Agency Portfolio
Digital Marketing Agency Portfolio

02. Working Process

The client partnered with Agent Promovator not knowing what to expect from digital marketing. The company had done offline marketing before, including radio promotions and advertisements at door to door, but it didn’t have any online marketing experience.

Through a comprehensive conversion rate optimization (CRO) audit, we identified the following major issues with the client’s website:

  • Technical issues, such as non-optimized page titles, broken images, duplicate content, missing meta description tags and internal links pointing to non-existing pages, were affecting the page load.
  • Google PageSpeed Insights score in both mobile (13/100) and desktop (50/100) were extremely low.
  • Google Maps errors.
  • The website was responsive, but not all elements were easily navigable, causing issues for some mobile users.
  • Some product pages lacked content.
  • Homepage design was slightly cluttered and disorganized, with some images pulling focus away from the website’s unique selling points (USPs).
  • Website visitors engaged with the homepage in several different places, with 11.6 percent using the search bar and 23.5 percent being desktop users whose primary click point was the product sliders in the footer.

The company also needed help with facebook marketing to grow its social media presence and appeal to the younger generation.

Digital Marketing Agency Portfolio

03. Perfect Result

To address the client’s website issues and bolster its brand visibility and online conversions, our digital marketing experts implemented an online marketing strategy focused on four key areas: website optimization, search engine optimization (SEO), PPC marketing and organic social media marketing to grow the traffic position of the Servicii Funerare Calarasi site in the 1St position of Google after the general keywords: servicii funerare calarasi, pompe funebre calarasi.