Natural Activ Plant
01. The Challenge & Solution
S Supplements Natural Food® website needed to reflect the recent rebrand. The client requested a digital asset that would promote their products and align with their new brand positioning. With the majority of today’s consumers conducting product research online before making a purchase, it was imperative that we communicated Supplements Food’ natural authenticity to potential customers through their redeveloped website.
“I cannot give you the formula for success, but I can give you the formula for failure.
It is: Try to please everybody.”
– Herbert Bayard Swope
02. Working Process
We designed a responsive website that conveys company information and its history. With a responsive design, we knew that Supplements Natural Food® consumers would be able to view their site regardless of where they are. Whether they’re browsing from a smartphone in the natural food aisle or on a laptop at home, they can easily view all of the product offerings right at their fingertips.
With a responsive website, our team was certain that we could put Supplements Natural Food® into the hands of more consumers, regardless of their browsing location. Beautiful imagery was key to reflecting the simplicity and organic nature behind their products.
Within the product page, our team divided Supplements Natural Food’ products into different categories, such as detox, energy, memory, stress and more. We surrounded this with backgrounds and artwork displaying natural imagery. Our goal was to display the basic material and ingredients of each product, without appearing clinical.
03. Perfect Result
Supplements Natural Food® now has a digital asset that can serves as the framework for their new brand image and be on the top of Google Search Rankings. New products and categories can easily be added, while maintaining the organic look and feel of the site, as a testament to their all-natural ingredients.
They now have long-term digital assets that will grow with them, and serve as their strongest advantage. By implementing the right e-commerce platform, they are leading the way unlike many retailers who are still using Shopify and similar platforms for their e-commerce needs. We find these systems are unable to tackle complex product data presentation and workflow requirements.