It’s no secret that real estate is fiercely competitive. Neither is it true that the market has experienced significant changes since the advent of digital, which has been exacerbated by the epidemic.
When it comes to marketing, the industry utilizes a variety of techniques to get buyers to sign on the dotted line; but, as with most things, the question that must be answered is if these strategies are still successful, and whether the business is keeping up with the times.
“The property developer must adjust to market changes by widening their usual marketing region, searching beyond their regular geographic area, and locating locations where consumers are still contemplating buying. To prosper in a down market, you must be inventive, resourceful, and open to new ideas. It’s time to reassess the marketing playbook every now and then and welcome the changes.”
Here are 3 real estate marketing tactics for maximizing acquisition, conversion, and optimisation.
1. Outbound and inbound marketing on LinkedIn
LinkedIn has become into a significant digital platform. You may conceive of it as a B2B arena, but the platform’s 830 million members in over 200 countries are all consumers as well. Furthermore, just 1% of those users create material, resulting in a significant disparity with minimal competition.
More significantly, it has the attention of wealthy individuals. While Linkedin lets you filter your network by job title (CEO, VP, Director), it also lets you filter by company size. This provides a once-in-a-lifetime chance to promote premium real estate to the most qualified purchasers.
Linkedin’s capacity to continue achieve organic reach distinguishes it from its competitors on social media. The proper article may quickly reach thousands of eyes, giving you the opportunity to build an audience and a network of possible future leads.
Combining inbound traffic from regular organic content that raises brand recognition by optimizing your profile with outbound techniques of narrowing in on a target and proactively reaching out to potential leads is one of the most effective marketing weapons a business can employ.
2. Make Use of Social Monitoring Tools
According to the Sprout’s Social 2021 index, nine out of ten customers will buy from businesses they follow on social media. Furthermore, 86% stated they would prefer that brand over a competition. Approximately 85% of buyers stated they would buy from that brand more frequently. As customers get more comfortable making purchases on social media, brands will have to battle for attention more than ever before.
Despite the fact that companies employ social listening and monitoring technologies, they haven’t fully realized the value of the data they’re collecting. The statistics they collect should be clearly translated into a social media plan that shows a comprehension of what potential clients want and need.
Use the resources available to you to not just listen but also respond. Social media monitoring tools can assist you in fine-tuning current goods, adding new, or resolving client issues.
3. Segment your audience with dynamic and accurate web targeting in stages.
This may be accomplished by utilizing your target audiences’ interests, life stages, and browsing history on multiple digital touchpoints such as social platforms, websites, and APPs – significantly increasing your chances of acquiring and retaining your target audiences to participate in your campaign. And you may target your personalized content in real time.
Creating target segment groups enables for micro-targeted communications. Investors, for example, will naturally have different interests in a property than a family. Consider how to find these target clients through online browsing behavior and the social circles they belong to on not only social media platforms, but also messaging applications and location-based advertising.
This will increase response rates and produce valuable leads, allowing you to highlight your unique selling features in the digital environment.